In this day and age, content writing or copywriting without bearing SEO, or search engine optimisation, in mind is like putting together an elaborate play and forgetting to sell the tickets. Without SEO the audience will be sparse. At least online. But I’ve noticed that the interest of the reader starts to wither when SEO […]
A couple of months ago the Guardian, Britain’s leading newspaper, announced that they would be changing the language around climate change. Instead of referring to the crisis as ‘climate change’ or ‘global warming’. They would be referring to it as a crisis, emergency or global heating. Which more accurately describes the plight of the planet. […]